SOCIAL MEDIA
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EMAIL
PR
WRITING

Boring content is invisible content.

Yes, this website is going to break all the UX rules. Cry me a fucking river.

  • "That's the dumbest ad I've seen in a while... good job"

    James P LaFlamme, Facebook User

  • "What functional illiterate wrote this ad for you? 😵‍💫😵‍💫😵‍💫😵‍💫"

    B. D. Baron, Facebook User

  • "I didn't expect this much violence coming out of canada but I'm here for it"

    Tikva Wolf, Facebook User

  • "This ad looks like what you might actually get when you order and I appreciate that!"

    Derrick Edwards, Facebook User

CREATIVE IS THE MOST IMPORTANT VARIABLE

Fortune 500 brands aren’t willing to do what it takes to win attention, so it’s ours for the taking.

ARBY’S CANADA, 2024

Always On, Organic Instagram Content

CANADIAN MENTAL HEALTH ASSOCIATION, 2023

“Holiday Gift” Campaign, Meta Ads

COSECHA IMPORTS, 2024

Always On, Organic Instagram Content

LIFFORD CELLARS, 2024

Summer Campaign, Paid Social

CANADIAN MENTAL HEALTH ASSOCIATION, 2022

“Life on the Line” Campaign, OOH Film

CANARY WINES, 2023

Tajinaste Canada, Meta Ads

LANEIGE CANADA, 2021

Always On, Organic Instagram Content

TURTLE JACK’S MUSKOKA GRILL, 2023

Always On, Organic Instagram Content

  • Arby's Canada, 2024

  • Whitebird, 2023

  • Moyy, 2023

  • Arby's Canada, 2023

  • Arby's Canada, 2023

WHO IS THIS JACKASS ANYWAYS?

I turn creative into something people actually care about.

That usually means taking a half-baked brand vision and making it as interesting as possible within your budget. We then take your goals and translate it into what your audience loves.

Throughout my career, I’ve worked with a bunch of brands, here’s some of the ones I’ve enjoyed the most or I think you’ll be most likely to care about: Arby’s Canada, Whirlpool Canada, Cosecha Imports, WOW 1 DAY PAINTING, Laneige Canada, L’Occitane en Provence Canada, Call It Spring (ALDO Shoes), Canadian Mental Health Association, Nexxus, Delta Commercial Faucets, Canary Wine (La Asociación de Viticultores y Bodegueros de Canarias), Philips Hue Lighting, Niagara Peninsula Conservation Authority,